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The Ingenious Stunt That Landed This Ad Veteran Her First Agency Gig Why creative directors couldn't resist calling Tuesday Poliak By Katie Richards Today's graduates are hungry for agency jobs, and they're coming up with some pretty insane ways to get noticed. It makes perfect sense in the creative business, but it turns out this trend of outlandish stunts isn't new. Tuesday Poliak, currently evp, chief creative officer of Wunderman D.C., was winning the creative job stunt game...
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Netflix’s Arrested Development Will Make Its Triumphant Return for a Fifth Season in 2018 Ron Howard will return as the narrator, along with the original cast By Sami Main Arrested Development, which aired on Fox for three seasons before making the jump to Netflix in 2013 for its fourth season, will return for a fifth season which is scheduled to air in 2018. The entire cast, plus creator Mitch Hurwitz, will return to the franchise including Jason Bateman, Michael Cera, Jeffrey Tambor, Jessica Walter,...
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Marketers Are Getting More Sophisticated in Dissecting Foot Traffic PlaceIQ launches mobile data dashboard By Lauren Johnson A few years ago, marketers touted the promise of location-based ads to zap smartphone-wielding consumers with relevant offers and coupons. Now armed with billions of data points, location firms are keen to sell their stats to let brands analyze the data for themselves. Seven-year-old PlaceIQ is launching a dashboard called LandMark today that allows brands...
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Delta Is Thanking All 80,000 Employees By Name in a 50-Hour, Celebrity-Filled Facebook Live Moxie in Atlanta partners with the airline By Katie Richards It's a tough time to be in the airline business. Delta knows that and wants to thank it 80,000 employees for the hard work they put in every day. Today Delta is running a 50-plus hour Facebook Live event--one of the longest live events on the platform, according to the brand. Delta partnered with Publicis...
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Why TBS and TNT Are Undergoing a ‘Top-to-Bottom Rebuild’ Networks are hoping to attract more binge-watchers By Chris Ariens TBS and TNT president Kevin Reilly told ad buyers at Turner's 2017 upfront today that his channels are not just in the middle of a refresh "but a top-to-bottom rebuild." "When you think of great immersive binge-worthy drama, much of it is not on ad-supported TV," Reilly said, acknowledging that traditional TV's newest and fiercest...
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Grey Promotes 2 New Members of Its Executive Management Team in New York Chris Ross and Jane Reiss assume newly created roles By Patrick Coffee Grey New York has promoted two former managing directors to new leadership roles in the latest change atop the WPP network's flagship office. Chris Ross will be chief operating officer and Jane Reiss will be chief brand experience officer. The two, who are the first to hold these titles, join the agency's executive management team...
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This Alternative to Cable Puts Some of the Internet’s Best Video on Your TV—and It’s Free Pluto TV offers live programs from digital content creators By Sami Main Pluto TV subscribers won't find major networks like ABC, NBC, CBS or Fox, but they'll have access to more than 75 live TV channels across all different topic areas. For cord-cutters or cord-nevers who are into programming that comes straight from the internet, Pluto TV is a strong option. Viewers can watch content from networks...
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