The investment banker’s view of ad tech

Luma’s Terry Kawaja’s rundown on ad tech predictions, preoccupations and predicaments for an industry going through its awkward teenage years.

September 28, 2023

The investment banker’s view of ad tech Luma’s Terry Kawaja gave the rundown on ad tech predictions, preoccupations and predicaments for an industry going through its awkward teenage years. Additional coverage: Publishers are starting to apply AI to their sales operations. More in this Digiday+ Media Briefing. In 2023, some brands’ executive boardrooms are still insulated from the chill of crypto winter, for better or worse. But the rising pressure of crypto skepticism has made it more urgent than ever for companies to figure out how to use blockchain technology. The Financial Times has launched another lower-priced, subscription-based mobile app product a year after the debut of FT Edit to reach international readers. Influencer, a marketing agency, is adopting a brand lift measurement tool in a move to demonstrate the value of employing influencers and creators. Some content creators are using generative AI tools to spark new levels of creativity and innovation and are sharing their experiences online about how they're using these tools to streamline their workflows and boost productivity. Other things to know about Twitch, iHeartMedia and Priceline are among the 2023 Digiday Award winners. Check out the full announcement here. As advertisers struggle to reach target audiences and run impactful campaigns through major channels, their allegiance to OMPs is declining, causing publishers to rethink their strategies, too. Sponsored by Permutive. During BFCM, flashy messaging and deals will only get marketers so far. Values are in play, and consumers prefer to shop with brands that can show they’re socially responsible, even during the busiest shopping seasons. Sponsored by Zeropark. Top Stories The Programmatic Marketer The investment banker’s view of ad tech Luma’s Terry Kawaja’s rundown on ad tech predictions, preoccupations and predicaments for an industry going through its awkward teenage years. howdy! Generative AI Media Briefing: How publishers are using AI tools in their sales operations Publishers are starting to apply AI to their sales operations. Sponsored by Klaviyo BFCM campaigns are focusing on deliverability and audience segmentation To ensure consumers receive the increased communication brands plan for during BFCM, marketing teams are focusing on growing audience lists and testing deliverability. Advertisement howdy! Gaming & Esports As crypto winter ramps up, why some marketers aren't feeling the cold In 2023, some brands’ executive boardrooms are still insulated from the chill of crypto winter, for better or worse. But the rising pressure of crypto skepticism has made it more urgent than ever for companies to figure out how to use blockchain technology to support their core offerings and customer base rather than simply dropping branded NFTs and hoping for the best. Sponsored by Bango How brands are reshaping the subscription economy While the subscription market is booming, consumers are overwhelmed by the sheer volume and fragmentation of digital products and services. howdy! Subscriptions Financial Times targets U.S. and global readers with subscription app products The Financial Times has launched another lower-priced, subscription-based mobile app product a year after the debut of FT Edit to reach international readers. Advertisement Sponsored by Infillion For post-omnichannel campaigns, marketers are leading with context-aware creative To draw in consumers and engage them from the beginning, marketers and advertisers must offer creative, enticing messaging that resonates in the receiver’s moment. howdy! Future of Measurement Influencer agency adopts brand lift metrics across campaigns to address measurement challenges Influencer marketing agency Influencer is adopting a brand lift measurement solution in a move to demonstrate the value of employing influencers and creators. howdy! The Creator Economy How some creators are using AI to make higher quality content – faster – for platforms Some content creators are using generative AI tools to spark new levels of creativity and innovation and are sharing their experiences online in how they’re using these tools to streamline their workflows and boost productivity. All Latest Stories

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