| | | Mary Meeker's annual Internet Trends report, released last month, contained a section dedicated to trends in US healthcare. It examined how technology and the internet are changing patient interactions with healthcare providers, improving access to health services, and improving the user experience of healthcare - plus a great deal more. Here are six takeaways from the trends highlighted by Meeker. |
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| B2B Content Marketing Best Practice Guide
This report looks at all stages of the content marketing process, offering best practice advice from experts in the field. The findings are useful to a broad range of B2B marketers in organisations of different sizes, providing practical advice to help make the most of their content marketing programme. |
Gamification Marketing Best Practice Guide
This report explores why there is a strong case for investment in gamification marketing, how to plan an effective strategy and deliver it well, including capturing data and achieving viral reach. It also looks at which brands have done it well, and considers what the future holds for gamification. |
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| | Marketers are wrestling control from their agencies more than ever before, as in-housing skills and technology becomes an established process within the sector. 78% of Association of National Advertisers (ANA) member marketers launched agency offerings in-house in 2018, compared to a reported 58% in 2013. Unilever, Procter & Gamble, Uber, Barclaycard and Lego are just some of the brands who’ve talked up the resulting efficiencies, security and transparency. The rewards are huge. But how do marketers navigate their way through the risks? What are the pitfalls to avoid as they seek the paybacks from this new client/ agency landscape? |
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| | Many of today’s B2B marketers are being asked to deliver on larger targets with proportionately less resources. But scrappy companies are often praised for beating the competition, even when they started out with almost nothing. What can we learn from them? Scrappy marketing is a mindset that looks to drive results quickly by being creative and standing out from the rest. Building on ON24’s latest blog series, this webinar covers how you can adopt such an approach to both energise your team and see improved performance. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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