Two years on, with physical retail regaining traction, and wider issues such as inflation, online advertising prices and tracking issues coming into play – how can D2C brands remain competitive? I recently spoke with Polly Wong, president of marketing strategists Belardi Wong, to discuss the topic.
This edition of Digital Transformation Monthly reports on the rise of marketplaces across B2C and B2B sectors, looking at key stories that illustrate the wide variety of functions that marketplaces can serve, and the potential benefits and challenges for businesses.
With omnichannel now regarded as playing an essential role in business success, this best practice guide looks at how companies can develop their omnichannel strategy to achieve excellence.
