| | The keys to effective influencer marketing in a pandemic world
The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements.
Here are seven keys for effective influencer marketing in the midst of the COVID-19 pandemic. |
How will Google’s new features for businesses impact search marketing after the Covid-19 crisis?
Google has been pioneering and testing a number of new features that are designed to adapt to the ‘new normal’ of the coronavirus crisis – and drive more use of Google’s products and services. But what do they mean for how we do search marketing? |
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Why using the wrong kind of personalisation is costing B2B brands sales
According to Evergage, 88% of marketers say their customers expect an experience that’s personalised to them.
But, how big is the gap between expectation and reality when it comes to executing these highly individualised experiences? If personalisation is the utopia — how do we bridge the gap between one-size-fits-all marketing and truly bespoke, one-to-one experiences? |
B&Q and Homebase: A look at email marketing and comms as garden centres reopen
As garden centres open for business, here’s a look at B&Q and Homebase’s recent garden-focused marketing and communications, including efforts on email, homepage, and social. |
Marketers on the new normal: Duncan MacPherson, GM EMEA at Glassbox Digital
Duncan MacPherson, GM EMEA at enterprise web analytics platform Glassbox, weighs in on digital transformation and how his day-to-day has been impacted by the pandemic. |
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| Paid Search Best Practice Guide
Econsultancy’s refreshed and updated series of Paid Search Best Practice guides covers everything you need to know about the complex, though potentially very lucrative, area of paid search advertising. |
Ecommerce Quarterly: Q2 2020
The Ecommerce Quarterly is a series of presentations by Econsultancy, which curates the latest trends, developments, and statistics in ecommerce. It is a guide to what is happening right now in ecommerce and what you need to be aware of. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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