On Jan. 17, Ragan will host three experts who will take you through Google’s BERT algorithm update and its new analytics and ad features.

During this online training session, you’ll learn how to take advantage of Google’s updates using core SEO principles, boost your reach with low-cost Google Ads campaigns and tap Google Analytics to track and increase your content ROI.

1–1:45 p.m. Eastern time

Session 1: SEO Fundamentals

Learn and embrace change: How to incorporate BERT with a timeless SEO strategy

Alan Bush, SEO and Digital Marketing Instructor, University of California, San Diego

1:50–2:30 p.m. Eastern time

Session 2: Google Ads

Next steps: Harness Google Ads to accelerate results and amplify content

Caitlin Angeloff, Social Strategy Director, Providence St. Joseph Health

2:35–3:10 p.m. Eastern time

Session 3: Google Analytics

Adjust and reassess: Use Google Analytics to prove value and improve results

Carolyn Shelby, SEO Manager, Walt Disney Company

3:10–3:15 p.m. Eastern time

Closing Remarks and Key Takeaways

We'll share the top takeaways from the summit as you prepare to implement these ideas for your organization

Brian Pittman, Virtual Events Producer and Moderator, Ragan Communications

Your ability to master Google, whether through paid or organic search, will position you and your team for success as you tell your brand's story in this noisy and cluttered ecosystem.

For questions or additional information, please contact Shallon Blackburn at shallonb@ragan.com or 800-878-5331.

Become a Ragan Insider and save $100 on your registration.