The latest launches in RTD alcohol / How two influencers built a $20m nootropic brand

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News & Analysis for the Beverage Industry

01-Jul-2025

SPONSORED MESSAGE

INjoyâ¢ Flavor Systems: Where Flavor Meets Function

Discover Balchemâs INjoyâ¢ Flavor Systems for beveragesâcustomized, multi-layered solutions delivering flavor, color and functional ingredients to meet your needs. INjoyâ¢ Flavor Systems provide consistency, quality and peace of mind to your process... click here

TOP HEADLINES

New beverage launches in RTD alcohol: Casamigos, Betty Booze and more

RTD cocktails are booming as the summer months hit the northern hemisphere... Read more

Tapping into the productivity market: How two influencers built a $20m nootropic brand

In November 2023, British influencers James Smith and Chris Williamson founded Neutonic, a nootropic supplement company which set out to create the worldâs first productivity drink. Just 18 months later, the company has been valued at $20 million. So, what is the secret behind their success?... Read more

PROMOTIONAL FEATURE: CAMBRIDGE CONSULTANTS

Why radical sustainability innovation is the best strategy for value creation

Seeing regulatory change as an opportunity for commercial advantage will help brands thrive. How can radical sustainability innovation help drive value creation?... Read more

DÃ©lifrance brews up fresh insight into the UKâs coffee craze

With 1 in 10 Brits hitting up a cafÃ© every day, operators have to offer a lot more than just a decent flat white to stay ahead... Read more

Brewing direct connections with a new generation

A fresh wave is brewing in beverages and Millie Bobby Brown is leading it. Her DTC coffee brand is bypassing shelves to connect straight with fans... Read more

Coffee crisis: What will it take to close the looming âmassiveâ supply-demand imbalance?

Demand for coffee is rising, but current production is threatened by climate change and geopolitical tensions in regions where the crops are concentrated â creating an opportunity for new methods for creating coffee and alternatives... Read more

Have high coffee prices hit consumers?

Commodity prices for coffee may be high, but are these prices being seen in retail?... Read more

Multi-sensory cocktails shine at Diageo World Class Singapore

Diageo highlights mixology as key showcase for its premium spirits via World Class Singapore 2025 finals.... Read more

How to build a beverage brand: Zoa Energy on the value of âintrapreneurshipâ

Zoa Energy, the better-for-you energy drink co-founded by Dwayne âThe Rockâ Johnson and snapped up by Molson Coors last year, reveals its growth strategy... Read more

AWARDS

Global Food Tech Awards 2025 - EMEA heat

FoodNavigator is searching for the boldest, brightest, and most innovative food tech start-ups of 2025. Think your creation has what it takes to reshape the future of food? Here's your chance to prove it. Submit your entry now... click here

EDITOR'S CHOICE

Trendspotting in better-for-you energy

Entrepreneurial brands are challenging the status quo and transforming the energy drink category... Read more

Big investments in beverage manufacturing and R&D: Heineken, Danone and more

Where do beverage giants see opportunities in the coming years - and what are they investing in as they plan out future growth?... Read more

From superfood to superbrew: Quinoa beer sets out to shake up the beer market

Already a known as a nutritious and trendy superfood, could quinoa bring a fresh breath of life into the stagnant beer category?... Read more

UPCOMING SUPPLIER WEBINARS

Captivating Cocoa: Navigating Reformulation Amid Rising Costs

Learn how to navigate formulation challenges across bakery, confectionery and dairy, using real-world applications and proven strategies to deliver resilient, cost-effective innovation.

29-Jul-2025

ON-DEMAND WEBINARS

Adapting Appetites: Keep Your GLP-1 Journey On Track

We will uncover why users discontinue their GLP-1 regiment, how Kerryâs BC30 helps support the GLP-1 journey, and how brands can step in with solutions that could make a difference.

25-Jun-2025

Better Hydration, Better Taste: Mineral Fortification and Flavour Balance Simplified

Hydration Done Right: Unlock the next wave of fortified drinks. This webinar breaks down mineral fortification and flavour balance, showing how electrolytes, citrates and gluconates boost hydration while keeping taste clean.

24-Jun-2025

PREVIOUS HEADLINES

Danone on Americaâs âcoffee evolutionâ and ongoing growth in creamers

From tapping into the CoffeeTok culture to elevating plant-based creamers, how is one of the major coffee creamer producers moving the needle on innovation?... Read more

Strong flavours brew growth as English Tea Shop enters Middle East

Strong flavours drive English Tea Shopâs Middle East debut as it looks to capture premium tea demand... Read more

New sugar reduction tech hits Europe - and itâs not a sweetener

Better yet, products using it wonât be considered ânovel foodsâ... Read more

Hydrogen-rich water shows promise for muscular protection

Supplementation with hydrogen-rich water may reduce exercise-induced muscle damage and improve sleep quality, according to new research.... Read more

Weight-loss drugs are changing the way we drink. What does that mean for alcohol brands?

GLP-1 weight loss drugs like Ozempic, Wegovy and Mounjaro are revolutionizing weight management. But their impact is spilling over from weight-loss clinics into bars, restaurants and supermarket shelves... Read more

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