Brand lift studies help advertisers learn what audiences consider most important, and provide access to metrics such as awareness, ad recall and affinity. In an increasingly privacy-minded world, these types of metrics will be more coveted, especially amid the deprecation of more traditional identifiers. 

To help marketers uncover tactics and insights for awareness, recall and full-funnel success, this tactical guide highlights the challenges and benefits that come with accurate brand lift studies and provides actionable steps to improve campaign outcomes along the way. Download it to learn:

  • How to best plan a brand lift study
  • How to enable measurement of brand lift
  • How one brand used a brand lift study to measure brand perception
  • How to best improve brand lift accuracy and efficiency

Sponsored by StackAdapt.

 
 
GET THE GUIDE
 
 
 
FacebookTwitterInstagramLinkedIn
 
 Share 
 Tweet 
 Share 
 Forward 

Digiday Media
110 Wall St
WeWork, 3rd Floor
New York, NY 10005

You received this email because you're signed up for updates about Digiday's partner programs. Change your preferences below to stop receiving them or unsubscribe from ALL Digiday email.

Preferences  |  Unsubscribe