On Aug. 22, Google released a string of blog posts relating to its plans around tightening data privacy. Among them was a set of research results conducted using data from 500 global publishers that run programmatic ads via Google Ad Manager. The results stated that when cookies aren't used for ad targeting, publishers lose an average 52% of programmatic ad revenue, while for news publishers that’s even higher at 62%, according to Google. Read more below.
- Google's recent research which stated publishers are losing over 50% of revenue as a direct result of third-party cookies being blocked for ad targeting purposes, hasn't gone down well with all publishers, with some stating it is misleading.
- TikTok has been sending a weekly email newsletter to a select number of media companies that previews the trending hashtags that the platform plans to promote on its Discover tab over the following week.
- "There’s an overall perspective that should be applied to things we decide to turn a blind eye to and that comes with maturity": For the latest in our Confessions series, we spoke to a procurement director about the reality of allowing agency rebates.