The measurable benefits of managing trade spend

Trade spend creates plenty of headaches for natural products CPG brands. From brands just starting out to well-established manufacturers, managing promotional and distribution costs has a lot of moving parts. But using a proven solution to help manage trade spend can give measurable benefits and turn it from a significant expense into a powerful marketing lever.

This Q&A with Adesso Solutions President and CEO Fred Schroeder will reveal what kinds of tangible benefits natural products brands will see by using a proven solution to manage their trade spend as the current inflationary environment creates challenges for brands everywhere.