The media buyer ’s guide to in-app advertising and supply paths

Media buyers need to have a strategy in place to improve the effectiveness and the efficiency of their buys across mobile web and desktop. Their tactics require increasingly nuanced approaches for supply path optimization, especially for the complex, closed ecosystem of in-app advertising.

To help reach those outcomes, this new white paper highlights what media buyers need to know to improve their in-app SPO strategy, including:

Sponsored by InMobi.