| | | PR Daily’s Media Relations Conference makes its highly anticipated return in 2024! Join us June 5-6, 2024 to navigate the changing media landscape with the help of industry experts. During this two-day conference, you will learn how to develop winning pitches, score more coverage, increase reach and ROI, and so much more. | | | | | | What You’ll Learn: | | Master Storytelling and Brand Journalism: Craft headline-earning narratives you can use to win over the press and public—while filling your own content channels. Build Relationships with Media Gatekeepers: Research, reach and win-over influential editors with compelling news, stories, data and exclusives. Battle Mis/Disinformation and Crises: Defend your brand against the latest crises and threats—from social media memes and deep fakes to gotcha journalists and even cyber-attacks. Revitalize Press Releases and Online Newsrooms: Elevate your PR writing skills with AI assistance—from crafting catchy headlines and detailed nut graphs to compelling CEO quotes and more—plus how to amplify your reach with smarter online newsrooms. Sharpen Pitches in the Election Cycle: Craft timely, can’t-miss pitches sure to stand out in any news hole—plus newsjacking hacks to stay relevant during election season. Measuring and Showcasing Success: The best new measurement and monitoring tools to media hits and prove ROI for your PR efforts—plus how to present wins to your boss for more budget and influence. Future-Proofing PR with Tech: How to reinvent and reinvigorate your PR efforts with real-time media databases, AI-driven analytics, shareable multimedia, new SEO tools, emerging social channels and even paid social. Reach Wider Audiences: Transform DE&I wins into coverage—while ensuring your PR copy and communiques reflect the diversity of your public and the press you pitch. | | | | Bring your team! Group pricing is available, please contact customer service at 800-878-5331 or cservice@ragan.com. | | Can’t make it to D.C.? Register for the Conference On Demand and receive all conference sessions to view at your convenience after the conference. |
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