Explore the opportunities and challenges of CTV -
| | | Hi John, By 2027, connected TV (CTV) ad spending will top $40 billion according to our forecast. Take an interactive trek through “The MNTN Pass: Journeying Towards Better Connected TV Ad Performance,” an immersive storytelling experience, created together with MNTN. You’ll navigate CTV’s rich terrain and soaring heights, and stumble across data and insights to put you on the right path to success. As you explore, you’ll learn how to: Launch retargeting efforts alongside prospecting campaigns Deliver personalized experiences to the right audience by refreshing evergreen ads Measure the right moments to determine CTV ad performance Set out on an adventure today! This eMarketer immersive storytelling experience is created together with MNTN. Sincerely, eMarketer Editors | | P.S. Please forward this email to colleagues who are interested in CTV. Thank you! |
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