Marketers are changing the way they are thinking about investing ad dollars into the app, according to buyers.
| TikTok has quickly moved out of the “experimental” bucket and is now becoming a staple of the social spending pie. Buyers said improvements to TikTok's e-commerce capabilities — like its partnership with Shopify as well as new e-commerce-focused ad units like a dynamic catalog ad unit that’s currently in beta — are swaying marketers to spend more on the app. Without the perceived risk, the overall perception of TikTok has shifted dramatically over the last 12 months, and in doing so shaped marketers' sentiments. Read more below. Marketers are changing the way they are thinking about investing ad dollars into TikTok, according to buyers. Tegna is rolling out its fact-checking vertical, Verify, into a standalone brand to tackle local disinformation and misinformation. Even with a momentary, COVID-induced drop in downloads, the podcasting startup Crooked Media grew its downloads 35% YOY in 2020. For Digiday+ members, if companies have learned anything from the WFH era, it's that leadership can no longer rely on executive culture that prioritizes margins above the humanity of their employees. Cumulatively, TheSoul has huge followings on Facebook and YouTube, with a growing presence on other social platforms like Snapchat, Instagram and TikTok. The rise of these agencies suggests that brands are finally eager to break into platforms like Twitch and into virtual, in-game universes in games like Fortnite. Other things to know about This year's Digiday Video and TV Awards finalists have been announced. Check out the full list of those in the running here. WTF is email deliverability? With 1 in 6 emails failing to reach the inbox in 2019, here’s how marketers can deliver on greater email campaign success. Download this WTF report now. Sponsored by Validity. In this new virtual event for publishers and advertisers, take a deep-dive into how immersive experiences are breaking through banner blindness and unlocking ROI. Sponsored by Celtra. | | |
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