TL;DR: Check out our new Case Study Series, learn how to nail your email marketing, beat writer’s block, increase your pay rates, and so much more
| Welcome to your October Content Roundup, that when read, pairs quite nicely with a hot cup of coffee on a crisp morning. So sip back, and enjoy a fine collection of blog posts and videos curated to help your business soar. |
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Around the Block The secret to curing writer's block is knowing what to write about... which brings us back to square one. Instead of waiting for your blinking cursor to magically produce a story (it doesn’t work, we’ve tried), you can spark an idea with content and forums all around you. To get you on your way, we’re granting you five ideas for endless streams of content—no matter your niche. |
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Because You’re Worth It Negotiating your rates can feel like an episode of the Price is Right. And if you’re not strategic, you walk away underpaid and without a new jet ski. To build a sustainable business, you need to feel comfortable raising your rates. That’s why we made a video about how to write a successful price increase email with confidence, so you never have to question your worth. |
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There's An App for That Let’s talk about apps (the kind used to enhance functionality, not the round of potato skins at your local Applebee's). There are apps for everything and nothing, so weeding out what’s best for your business takes a lot of trial and error. Luckily, Noah created a video, The 5 Business Apps I Use to Run A $30M/Yr. Company, with tools for data analysis, broadcasting, journaling, building a community, and more. |
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One for the Books Business books. There are thousands out there, and chances are, there are a few collecting dust under your work-aversary paperweight gift. But there’s one worth your attention—Maverick: The Success Story Behind the World's Most Unusual Workplace by Ricardo Semler. This book helped Noah grow AppSumo from a $4M company to a $30M company. Here are 5 major takeaways you can implement right now. |
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On the Case We’ve recently released our new AppSumo Case Study Series, which features partners that experience a high level of growth and success. Through interviews with our partners, you'll get a behind-the-scenes peek at what it’s like to launch with AppSumo. In our latest WP Reset Case Study, you'll see what went well, things they would've done differently, and advice they would give to potential partners. |
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Getting Emotional Using emotion to influence decision-making is a research-driven process. (Isn’t that right, Sarah McLachlan?) While we think we make rational decisions, we’re really driven by our emotions to take action. For techniques to improve your messaging and to get your customers to say “yes,” check out this post: Emotional Persuasion: How To Make Your Conversions Skyrocket. |
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Question of Time Staying focused and on task can be difficult, especially if you’re working from home with kids (if I hear the SpongeBob theme song, one more time...). While there's tons of time management software out there, few give you the fundamental steps to actually shift your behavior. So we compiled 10 effective time management systems, with methods and techniques to overcome procrastination and get more done. |
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It Starts Today If you’re dragging your feet on implementing email marketing, the excuses end now. It doesn’t matter if your website isn’t ready, or if you’re revising your book for the 85th time. SendFox’s latest blog on Why Email Marketing Is Important debunks common excuses about why you haven’t started your email marketing yet, with real examples of successful newsletters. So hop to it! We can’t wait to see your content! |
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#NailedIt You can’t nail everything in life (making that Ninja Turtle cake looked way easier on Pinterest). But if there’s one thing you should perfect, it’s your video email marketing. Yes, video is the way of the email marketing future, and implementing it now will set you apart drastically from your competition. We’ve created a seven-step video email marketing guide with examples to help get you started. |
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The Office (Hours) Sumo-lings who subscribe to Noah's YouTube channel can stop by his office hours today from 12-1 PM (CDT) to ask him all of their burning business questions. Go ahead, ask him what his favorite productivity hack is, or what he'll be for Halloween. Get the answers you want. Access this live event through his Community page. |
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| That's it for now. We'll be back before you know it with some more grade-A content. ❤️ and 🌮,
AppSumo Team |
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AppSumo 1645 E 6th St. Suite 125 Austin, Texas 78702 |
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