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The Most Engaging Brand Content of 2016, Month-by-Month 29 social marketing moves that really worked By Erik Wander In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but on Facebook and Instagram as well, and ...
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| Brandshare Content From IBM Marketing Cloud | | |
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H&R Block and Jon Hamm Want to Simplify Your Tax Returns Next Year 'Get your taxes won,' says Don Draper By Patrick Coffee This week Jon Hamm made his first appearance as a brand spokesman in a new campaign for tax preparation company H&R Block. Contrary to at least one report, the brand says the new spots were not made in response ...
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Superheroes, Models and Lobsters: The 10 Most Memorable Movie Campaigns of 2016 The year's best use of platforms, tactics and simply cool creative By Chris Thilk We've come to the end of another year, friends. Which means it's time to look back and evaluate what happened in the movie marketing world over the past 12 months.
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Russell Athletic Pays Tribute to Emotional Bond Between High School Football Players and Coaches Videos show life lessons learned from the game By Christine Birkner High school athletes put their all into their football careers—but for most of these athletes, their senior year marks the last time they'll put on a jersey. Russell Athletic is showing how amateur football ...
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| Brandshare Content From Cardlytics | | |
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For Trojan, Inventive Packaging Made the Sale When Advertising Wasn't Allowed Archives reveal how hard it was to sell condoms 100 years ago By Robert Klara The year 2016 saw a lot of talk about the state of American manufacturing—about jobs making stuff for great American brands. And while most of the discussion centered on products like General Electric ...
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Ad of the Day: Unicef Follows Up With the Syrian Child Refugees From Its 'Unfairy Tales' Ads A glimmer of hope at the end of a dark year By Patrick Coffee The recent fall of Aleppo marked a turning point in Syria's long war, which began more than five years ago and reached its violent apex in 2016 as a numb and largely powerless world looked on.
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Super Bowl Ad Tracker: All About 2017's Commercials A frequently updated roster of the Big Game's brands By Sami Main Welcome sports fans and ad fans, to Adweek's Super Bowl LI Ad Tracker. Here you'll find details of the commercials that will broadcast during the Big Game, both regionally and nationally, and the agencies ...
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