Kath Pay says it perfectly today: “Email is the most misunderstood channel in your digital stack.” It gets overlooked because it isn’t flashy or new, almost an afterthought. That’s a giant mistake. Email is the most reliable way to connect with your customers and, because of that, it has an unmatched ROI.
Connecting with your customers is especially important in times of uncertainty, like right now. Ryan Phelan says the way to do it is with straight talk about the possible impact of tariffs on you and them. He also says to do it by email. Being transparent with your customers, even or especially when you don’t know what’s ahead, will get you loyalty you can bank on.
Constantine von Hoffman
Managing Editor
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