The Myths (and Truths) of Agile Marketing

There’s never been a better time for marketers to strive for agility, collaboration and efficiencies. Merkle’s Q2 2020 Customer Engagement Report found that 85% of marketers plan to increase their adoption of agile marketing practices and 57% have a formal plan to do so. This should create a boom in agile marketing across enterprises over the next two years. Still, many marketers have not anticipated the complexity of implementation.

Register for the webinar to join leaders from Merkle for useful tips for your organization’s journey to agile marketing adoption, whether you have a formal roadmap in place or you’re just starting to scratch the surface.