In the latest episode of the Digiday Podcast, the Times media columnist and former BuzzFeed editor-in-chief discusses misinformation on social platforms and why BuzzFeed didn’t make a big subscription push.
| Ben Smith has an enviable view of the current media landscape. When The New York Times hired Smith to be its media columnist last January, he had eight years under his belt as the editor-in-chief of BuzzFeed, a period during which the meme publisher matured into a media company that retained its social savvy while also operating a news business. Lately Smith has been reflecting on how he and others learned how to use the web to get around gatekeepers like the big, traditional media companies and inadvertently “opened a kind of Pandora’s box,” he said in the latest episode of the Digiday Podcast. Read more below. In the latest episode of the Digiday Podcast, the Times media columnist and former BuzzFeed editor-in-chief discusses misinformation on social platforms and why BuzzFeed didn’t make a big subscription push. NBC News has put YouTube at the center of its video strategy and is uploading full episodes of its TV shows to the digital video platform. For Digiday+ members, marketers and media buyers will need to rethink their relationship with data as a result to avoid becoming too dependent on walled gardens. Complex worked with Google to make informed decisions about user experience to deter shoppers from abandoning their carts. Other things to know about Tomorrow: From transforming the customer experience to maintaining brand identity, we’ll go deep on what’s ahead for brands in 2021 and beyond at the Digiday Brand Summit LIVE. See what else we’ll be covering and secure your spot today. From credit card fraud to account takeovers, brands and retailers must contend with a variety of e-commerce fraud. Download this new guide to unlock the tactics and technologies that are powering cutting-edge fraud mitigation strategies. Sponsored by sticky.io and Kount. Survey: We are creating an insight-led report on what the future of the agency will look like in light of a year of change for consumers and advertisers alike. Agencies: Take this short survey and you’ll receive a $5 Starbucks gift card. Sponsored by StackAdapt. | | |
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