Guardian CRO Hamish Nicklin: 'There's a lack of trust in programmatic', PopSugar pushes further into commerce with new shopping posts, Best ads of 2017 (so far) that you haven't seen, Daily eNL
| "Anyone can have one": NewFronts critics argue that the IAB could do a better job curating and organizing the event. The issues plaguing digital media advertising aren't stopping the flow of ad dollars, particularly to Facebook and Google, which swallowed 20 percent of the global media advertising pie in 2016, according to a Zenith report. PopSugar has plunged deeper into commerce with its new article format, PopSugar Shop, which has driven 87 percent more clicks to retailers' sites than its old shopping posts. Copyranter dug through this year's growing dung heap of bad ads and discovered seven gems. "Let's clean the pipes up": On the latest episode of the Digiday Podcsat, The Guardian's Hamish Nicklin discusses the need to make the programmatic ecosystem more transparent. After gaining attention for its political reporting around the 2016 election and Donald Trump's inauguration, Teen Vogue is trying to maintain its newfound "wokeness." Essence Media's global head of media activation, Oscar Garza, will speak about what marketers need to know about programmatic guaranteed at the Digiday Programmatic Marketing Summit in Scottsdale, Arizona later this month. See the full list of speakers here. |
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| Sahil Patel NewFronts critics argue that the IAB can do more to organize and curate the two-week digital media selling extravaganza. The IAB says it does plenty. |
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| Aditi Sangal The newspaper’s CRO joined the Digiday Podcast to talk about making programmatic work for publishers. |
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| Sponsored Content GumGum We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum |
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| Max Willens In its first week of tests, the commerce posts drove 87 percent more clicks to retailers' sites than the site’s old commerce posts. |
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| Mark Duffy Copyranter combed through the morass of bad ads and found these seven gems. You’re welcome. |
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| Sponsored Content Viacom Influencers are multiplying like rabbits, but as brands rely more and more heavily on social talent to spread their message, how do you choose the best influencer for the job? Viacom’s Velocity brand studio is using a combination of data science and old-fashioned casting instinct to identify the ideal influencers for every job. Sponsored content by Viacom |
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| Sponsored Content Viacom What makes the prefect social influencer? Is it their reach? Their follower count? Audience metrics? Or just that ineffable cool factor that comes from being popular online? Viacom has cracked the code and so we’re breaking down the recipe for the perfect influencer in this infographic. Sponsored content by Viacom |
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