The next browser wars are here — and AI wants the ad dollars too

Perplexity and OpenAI are getting ready to take on Google's Chrome, but will need a solid ad business to keep their browsers ticking along.

Additional coverage:

• TripleLift, the self-styled creative supply-side platform, implemented significant layoffs late last week, as the industry prepares itself for a more lean second half of the year.
• The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls — is here. Here’s our signature WTF breakdown on what that means.
• WPP picks its new CEO but has a struggling business to shore up, while Omnicom and IPG deal with losing key executives in the leadup to their union. Could this be a new tipping point for holdcos?
• Here’s a look at the next phases of the creator career trajectory, in a video explainer.
• News UK, The Independent, Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching.
• From sister site, Glossy: Ulta Beauty introduced 13 new K-beauty brands across makeup and skin care to its e-commerce site. The new brands will launch in-store throughout the summer.