Whatās going on here? Apple made plans to integrate Googleās Gemini AI engine into its smartphones, a deal that could make iPhones sharper than ever before. What does this mean? Appleās investors have been hoping for an AI breakthrough worthy of the companyās signature launch events. So far, though, the firm hasnāt revealed anything worth lining up for ā and now, itās considering fitting out iPhones with Gemini. Apple will be hoping investors respect the innovation, no matter whose name is on the patent: the stockās down over 6% this year, its worst performance against the Nasdaq 100 index at this time of year in over a decade. Googleās investors wonāt mind the collaboration, of course. The deal would be Geminiās highest-profile partnership to date ā so long as Apple doesnāt sidle up to another competitor like OpenAI before signing the dotted line. Why should I care? For markets: Stick to the status quo. David Ricardoās ācomparative advantageā theory argues that firms should focus on what they do best and delegate the rest. If you buy that, Appleās move is more shrewd than sluggish. So sure, Apple has problems: iPhone sales are losing their pace, electric vehicle blueprints are essentially in the trash, and regulators are donning their reading glasses. But with a spotless record of keeping profit in check and innovating when itās least expected, itāll probably take a lot more bad news for top investors to ditch their Apple a day. The bigger picture: Forget the headlines. AI-obsessed investors have sent Magnificent Seven stocks to the front of the pack. So now that the obvious picks have quite the price tags, Goldman Sachsā best advice is to check out companies that are expected to use AI to better their books, rather than the ones churning out new high-tech products. That means pulling your eyes away from the likes of Nvidia and Meta, and taking a look at less flashy options like Walmart, Kohlās, or Accenture. |