| Sahil Patel Forget subscriptions; there is a bigger, messier battle looming in ad-supported streaming video. |
|---|
|
|---|
| Jessica Davies Ad tech executives fear the Sizmek crisis is just the tip of the iceberg for ad tech. |
|---|
|
|---|
| Sponsored Content GumGum A handful of publishers are taking a novel approach to selling ad inventory: using fewer exchanges and SSPs and forging direct connections with DSPs. It makes sense, but publishers need to be careful not to cut ties with the SSPs and exchanges that offer real value. Sponsored by GumGum. |
|---|
|
|---|
| Sahil Patel Facebook wants TV-ad dollars and will continue to tinker away at a video product that can draw users and brand budgets. What that leaves is a platform that’s having an identity crisis. |
|---|
|
|---|
| Aditi Sangal “Thinking about a brand is to think about engagement.” |
|---|
|
|---|
| Sponsored Content Cxense Savvy media companies know that data-driven revenue models are the way of the future, but they'll have to work hard to compete with The Duopoly. Learn how to maximize your capabilities through dynamic paywalls, data alliances and more. Sponsored by Cxense. |
|---|
|
|---|
| Sponsored Content jumpshot Online shopping used to be simple but in today's online retail landscape, things have changed. Conclusions must be backed by data -- but it's up to brands to discover for themselves just which data sources to trust. Sponsored by jumpshot. |
|---|
|
|---|
|
|
