The NFL gives creators access to its archives for content creation with pre-approved footage In a first-of-its-kind move, the NFL is breaking new ground with its Access Pass Program: The league is opening its vault of game footage to a select group of content creators and influencers so that they can craft original content using the NFL's officially approved footage. Additional coverage: - If TikTok can get its e-commerce offering right, the platform can make a lot of cash by taking a cut from its Shop purchases. Here’s a look at its pitch deck on it.
- DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can.
- Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy side.
- Epic’s decision to hire a new chief creative officer lines up with the “Fortnite” developer’s goal to bring more brands and intellectual properties into its Unreal-Engine-powered virtual worlds.
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| Top Stories |  | | Ivy Liu |
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| | | | | In a first-of-its-kind move, the NFL is breaking new ground with its Access Pass Program: The league is opening its vault of game footage to a select group of content creators and influencers so that they can craft original content using the NFL’s officially approved footage. | | |
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howdy! | | | | | If TikTok can get this right, the platform can make a lot of cash by taking a cut from its Shop purchases. | | |
| | | | | As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute campaigns. | | |
| Advertisement |  | | |
howdy! | | | | | DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can. | | |
| | | | | DTC became the hero of the at-home shopper in the early 2020s, but approaches to buying from digital channels continue evolving. Take this survey and tell us how your approaches to digital and in-store channels have changed for a $5 gift card. | | |
howdy! | | | | | In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released report on how Google dominates in both marketing spend and confidence on the buy side, and the latest installment the Digiday Subscription Index, which focuses on professional publications. | | |
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| | | | | As consumers increasingly demand personalized targeting, advertisers are working to identify the right steps to take with retail media campaigns to implement personalization tactics in the best way. | | |
howdy! | | | | | Epic’s decision to hire Wen lines up with the “Fortnite” developer’s goal to bring more brands and intellectual properties into its Unreal-Engine-powered virtual worlds. | | |
howdy! | | | | | Epic’s decision to hire Wen lines up with the “Fortnite” developer’s goal to bring more brands and intellectual properties into its Unreal-Engine-powered virtual worlds. | | |
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