| | Augmented reality (AR) is becoming more common in social media. After Snapchat pioneered it, Facebook, Instagram, Pinterest and TikTok have launched their own lenses, filters and effects. In the process, AR is showing its value not only for branding and entertainment, but also for commerce.
In Augmented Reality in Social Media, eMarketer explores how consumers engage with AR on social platforms and why the marketing use cases are expanding. | In full, this exclusive report: |
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