The office of the future

Workplace tech has been one of the winners of pandemic-induced behavior change. For Zoom’s CMO Janine Pelosi, the challenge now is staying two steps ahead of changing trends in unpredictable times. 

Pelosi joined our Outlook 2021 event last week to discuss the future of the workplace. In the session, she talks about the need for companies to be intentional about when and why they go into the office. Check out Patrick Kulp’s piece for the full talk. 

For the media and marketing industries, artificially building those moments to be creative will take some thought. Given the year of homeschooling and remote working in suboptimal conditions, I expect any change of pace will be a welcome improvement.

“We’ve taken probably 10 years and condensed it into such a short period of time and innovation,” Pelosi said. “I’ve been trying to just like everyone else, think about the silver lining from these very difficult times, and the innovation that I’m seeing is just amazing.”

Make sure you check out the rest of our Outlook 2021 coverage to get the inside on how professionals are viewing the year ahead. 

On that note, please consider supporting our journalism with an Adweek+ Subscription and gain full access to all of Adweek's essential coverage and resources. 

Thanks for reading and have a great week!

Lucinda

Lucinda.southern@adweek.com

It's all part of the platform's marketing refresh.

They are due Feb. 8 and must respond to specific issues.

Keeping an eye on programmatic spend is fast becoming the difference between smart and dumb money.

Users talk about advertisers who are in and out, while brands prep games within the game.