Twenty years ago, Yoshiyuki Tamura was living in Tokyo, working at Uniqlo, and had no aspirations of taking over his family’s tea farm back in Suruga. That’s despite being the first-born son and thus the first in line to do so. Tea farming, he thought at the time, was just so boring. Too boring to make up a life.
Tamura’s story isn’t an anomaly. Not in the world, not in Japan, not even in Suruga. Interest from younger generations in ancient trades like tea farming has been tapering off for years now. I heard a similar story while in India last October: Crafts that the country is renowned for, like carpet-making and tapestry-weaving, which have been passed down through generations, are now at risk of dying out due to a lack of buy-in from young family members. Instead, kids are moving to bigger cities, getting college degrees and ultimately forging their own paths. That’s exactly what Tamura intended to do.
Yet, once he was away from home, something unexpected happened. He began finding joy in sharing his family’s tea blends with friends in Tokyo.
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