| You’re investing in paid search—but are you converting every lead you’ve earned? Too often, high-intent leads slip away due to missed calls, delayed follow-ups, or funnel blind spots. And with buyers engaging around the clock, the old playbook for conversion just doesn’t cut it. In this session, you’ll get a modern playbook for using AI to capture, qualify, and convert more leads—without adding strain to your team. We’ll walk through how AI fills performance gaps in your funnel, boosts after-hours engagement, and provides the attribution data you need to prove ROI. You’ll also see how marketers are integrating AI tools into their paid search workflows to improve speed-to-lead, reduce manual follow-up, and increase conversion rates—especially when no one’s online to pick up the phone. You’ll learn:
How AI captures and qualifies leads when your team is unavailable
Why after-hours ad clicks can deliver higher ROI—and how to act on them
What missed calls and slow responses are really costing your paid campaigns
How leading teams are using AI to measure and improve lead conversion across the funnel
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