The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. Read more below. - News Corp announced on Monday it is offloading its video ad tech player Unruly to Tremor for a fraction of the price News Corp. acquired Unruly for in 2015.
- Modern Retail obtained Target's pitch deck, which shows how the retailers is positioning itself as a treasure trove of customer data.
- CPG businesses are struggling to take their e-commerce sales to the next level because not all retailers view this type of enterprise as an immediate priority, according to the latest edition of Digiday Confessions.
- Messaging apps such as Slack have become the platforms that media workers use to organize. They have also become the spaces where those workers gather to voice their fears about the uncertainty and volatility shaking the industry.
Other things to know about - Our latest issue of Digiday magazine focuses on modern work through the lens of culture and technology. To receive the new issue, subscribe to Digiday+. Members gain access to all issues of Digiday magazine, unlimited access to Digiday stories, exclusive research and content and much more.
- Privacy regulations are being dramatically influenced by companies like Facebook and Google. Here's how the tech giants continue to steer the rules in their favor, and undercut the competition through the acquisition of smaller players. Sponsored by Gravy Analytics.
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| The Programmatic Publisher | | | | The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Large national retailers are all trying to grow out their own advertising businesses. Part of that is convincing brands that they have a unique platform that will lead to more sales. Modern Retail obtained Target’s pitch deck, which shows how the retailers is positioning itself as a treasure trove of customer data. | | |
| Sponsored by PubMatic | | | | Media buyers have long struggled to maximize transparency and determine which supply-side platforms are supplying quality inventory. As a result, many buyers are now reassessing their relationships with their SSPs. | | |
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howdy! | The Confessions | | | | CPG businesses are struggling to take their e-commerce sales to the next level because not all retailers view this type of enterprise as an immediate priority, according to the latest edition of Digiday Confessions. | | |
| Sponsored by Xandr | | | | As premium TV-like supply becomes more available across video platforms, the emerging field of "yield analytics" provides a way to accurately forecast across audiences. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Messaging apps such as Slack have become the platforms that media workers use to organize. They have also become the spaces where those workers gather to voice their fears about the uncertainty and volatility shaking the industry. | | |
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| Sponsored by Hulu | | | | At the Digiday Video Advertising Summit, agency execs told us that measurement and technology pose more urgent challenges to video advertisers than even creative production. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | There are a multitude of effects the changes in publishing have had on the industry — but less well understood are what it has meant for the people working in the industry. We surveyed over 200 publishing employees in business and revenue roles to understand how work culture, mental health, the business and benefits affect their satisfaction. Survey respondents were selected from Digiday Research’s proprietary panel, made up of thousands of executives and decision-makers across the media and marketing industries. | | |
howdy! | Future of Work | | | | The proverbial water cooler in recent years has been replaced by Slack, Gchat and other instant messaging tools. With the workplace ever more connected, productivity tools have been weaponized as unofficial company news services. | | |
| | | | | "More and more media companies are becoming DTC brands, and what does that do to the way you're operating?" Gear Patrol CEO Eric Yang asks. "We think playing in the middle is a dangerous place to be at our size." |
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