Reader support helps keep Big Technology going. This is a free edition of the Big Technology Panel, where 30+ industry experts share their reactions to big, breaking news with paid subscribers. If you find value here, please consider signing up: The Panel Reacts: is the Vision Pro for Everyone, or Just Enthusiasts?Hear from Adobe’s Scott Belsky, Semafor’s Reed Albergotti, and more Big Technology Panel members on the potential ceiling for Apple’s new XR device.
I put on Apple’s Vision Pro headset for the first time this weekend. The technology was even better than I expected. The device’s mixed reality passthrough was near-perfect, blending the physical and digital worlds seamlessly. And it wasn’t too heavy either. If I hadn’t found the $3,500 price tag impossible to justify, I might’ve just been one of the guys using it in the crosswalk. But after seeing the Vision Pro’s debut, I’ve wondered just who it is for. Is it for developers? Enterprise users? The general consumer? And what’s its potential exactly? To find out, I emailed the Big Technology Panel, a (growing) group of 30+ tech insiders who share their thoughts (when applicable) on big breaking news in the moment. Here’s what they said:
Richard Kramer, Analyst at Arete Research Services
Ben Lerner, CEO of Espresso AI
Reed Albergotti, Technology editor at Semafor (you can sign up for Semafor’s tech newsletter here)
Scott Belsky, Adobe Chief Strategy Officer, Executive Vice President of Design & Emerging Products (read more from Scott at Implications)
Brian Morrissey, author of The Rebooting Hands-On With the Vision Pro on Big Technology Podcast, with Ranjan Roy and WSJ’s Joanna Stern Listen to one of our most entertaining episodes ever on Big Technology Podcast via Apple Podcasts, Spotify, or your podcast app of choice. Great Quarter, Guys We talked Tesla, Alphabet., Microsoft, Meta, Apple, and Amazon on Great Quarter, Guys, a new show from The Compound. Tune in for a deep but fun look at where these companies stand and where they're heading with Josh Brown, Michael Batnick, Dan Ives, and myself. Enjoy! Thanks for reading! We’ll be back on Friday with more! Thank you for reading Big Technology! Paid subscribers get this weekly column, breaking news insights from a panel of experts, monthly stories from Amazon vet Kristi Coulter, and plenty more. Please consider signing up here. |