The Perfect Commercial Revealed

What we learned from AI analysis - Hi John,

As someone who began their career in broadcasting, I love talking TV and learning about the industry’s ongoing transformation to digital. Recently, I came across a stat that is counterintuitive to what I have come to expect: In an AI-driven analysis of over 1,800 commercials, MNTN and QuickFrame discovered that a 30-second connected TV (CTV) ad can drive a 24% better conversion rate than its 15-second counterpart. That’s impressive.

Let’s get together for "Building a Perfect CTV Ad: What AI Analysis Reveals," presented by MNTN. During this live webinar, we will learn:

The types of creative elements that make for high-performing commercials How to effectively evaluate ad creative How AI can improve A/B testing and help us understand which commercials resonate best with audiences Plus! Ask questions of the experts

Reserve your seat now to join me on Thursday, November 11 at 2pm ET.

This Tech-Talk Webinar is sponsored content by MNTN.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy
eMarketer

P.S. Please forward this invite to colleagues and peers who may be interested in CTV ads. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com

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