Who’s Afraid of the Placebo Effect?
Jeremy Howick admits that there was a time when he thought that it was all “gobbledygook.” A professor of empathic healthcare at the University of Leicester, Howick used to be a competitive rower, but suffered debilitating bouts of anxiety before every race. A coach suggested he try yoga as a means of calming his mind. Despite his skepticism, he felt immediately better at the end of just one session. “That got my academic mind whirring,” he says. “I needed to investigate just how the mind and body are not so separate.”
Over the subsequent years, Howick became, despite all the raised eyebrows, a leading researcher into the placebo effect — that’s when a substance leads to positive health results even if it’s devoid of any pharmaceutical content. It works to make you better when, scientifically speaking, it shouldn’t.
Placebos are a powerful and strange phenomenon that can work even when you know, categorically, that there’s no active drug in your treatment. This is not to suggest that the placebo effect is some underappreciated mystical force that's capable of healing anything, but there are ways it can be better deployed throughout the medical field.
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