| "To do business with YouTube, or Facebook or Snapchat, you want to be by them." Digital media companies are setting up shop in Los Angeles nearby social platforms and streaming platforms to develop, sell and produce digital movies and shows. Apple updated its Safari browser last month to prevent third parties from tracking users for more than 24 hours after they visit a website, and publishers heavily reliant on programmatic advertising are already feeling negative effects. For users of its mobile app that don't want to see ads, USA Today is giving them the option to pay $2.99 per month for an ad-free version. "A library full of books, but no librarians and no teachers to teach you to read": Amazon is building its advertising business, but it seems rare for agencies to receive training from the tech giant -- and those that do get it have had varied experiences. From Tearsheet: Since September, Mastercard has tested metered payments technology at WeWork's 600 California St. location that allows people to walk in, grab coffee, use workspaces and receive receipts sent to their phones upon departure. At the Digiday Programmatic Media Summit in New Orleans from Nov. 13 - 15, hear how ESPN leverages its vast trove of audience data from Vikram Somaya, the broadcaster's global data officer. Find out about how to join us. |
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| Sahil Patel Los Angeles has always been the home for film and TV. Now, it’s also where all the action is for digital video. |
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| Ross Benes Programmatic publishers' ad rates have taken a hit since Apple updated its Safari browser last month. |
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| Sponsored Content GeoEdge The explosion of programmatic has opened the door to a menagerie of malicious advertising formats. The IAB estimates that malvertising is an $8.2 billion dollar problem that would cost as much as $1.1 billion to fix. Download the report to get an inside look at a hack, and learn how the industry can fight back. Sponsored content by GeoEdge. |
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| Lucia Moses The $2.99-per-month offering is part of a larger effort to offset declining print ad revenue at USA Today and Gannett’s other 109 local newspapers. |
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| Yuyu Chen There's no consistent pattern for how Amazon trains agencies on the use of its ad tools. |
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| Sponsored Content LKQD For publishers pivoting to video can mean an uneasy balancing act for ad revenue. Using separate platforms to manage programmatic and direct creates a complicated scenario in which too many tools are linked together in an uneasy chain. Sponsored content by LKQD |
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| Sponsored Content Experticity It's impossible to open up a business publication today without reading something about the changing landscape of retail. But, relatively little is made of what is a leading indicator of this shift: the decline of traditional retail as a system for distributing product information, advice and recommendations. Sponsored content by Experticity |
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