Ekimetrics’ Matt Andrew on the power of data science in marketingMatt Andrew is UK MD of global data science & AI firm Ekimetrics. We recently caught up with him to discuss the role of data science within marketing, how brands can effectively harness their data, and why he foresees an acceleration of the trend towards data in-housing.
The advancement of AI technology is leading to new applications and capabilities. This chapter of our quarterly Digital Shift series explores ground-breaking AI-generated images and the impact they could have on marketing.
This edition of Digital Transformation Monthly reports on the rise of marketplaces across B2C and B2B sectors, looking at key stories that illustrate the wide variety of functions that marketplaces can serve, and the potential benefits and challenges for businesses.
With omnichannel now regarded as playing an essential role in business success, this best practice guide looks at how companies can develop their omnichannel strategy to achieve excellence.
