The power of pets: Buyers factor Fido into home decisions

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NAR attends high-stakes White House tax policy talks | Trust, not marketing, is the core driver of brand growth | The power of pets: Buyers factor Fido into home decisions

Created for newsletter@newslettercollector.com | Web Version

June 27, 2025

Top News

NAR attends high-stakes White House tax policy talks National Association of REALTORS® leaders participated in a high-profile event at the White House to advocate for tax policies that could shape the future of American housing and investment. NAR joined President Donald Trump, members of his Cabinet, and key congressional leaders to weigh in on the tax reform package currently advancing through Congress. Full Story: REALTOR® Magazine (6/27)

Best Practices in Sales & Marketing

Trust, not marketing, is the core driver of brand growth Rei Inamoto, founding partner of I&CO, writes that trust has become the primary currency for brand growth, surpassing traditional marketing and storytelling. Inamoto introduces "Trustnomics," which involves identifying key product moments, treating products as content, building repeatable systems and creating a trust flywheel. Examples from AXA, Penny, OpenAI and Apple illustrate the effectiveness of this approach. Full Story: Fast Company (tiered subscription model) (6/26)

Real Estate Trends

The power of pets: Buyers factor Fido into home decisions

(Monkeybusinessimages/Getty Images)

Did you know there are more households with pets than children? And these beloved pets are a driver of economic activity, namely, home buying. About one-fifth of recent home buyers considered their pet when choosing a neighborhood, a share that increases among unmarried couples and single women buyers. Full Story: National Association of REALTORS®/Economists' Outlook (6/20)

Freddie Mac: Mortgage rates decline to lowest point since early May The average 30-year U.S. mortgage rate has dropped to 6.77%, its lowest point since early May, according to Freddie Mac, offering some relief to home buyers dealing with elevated borrowing costs and prices. During the same period last year, the rate was 6.86%. Full Story: The Associated Press (6/26)

How to refresh interiors with simple decor upgrades Interior designers say people over 30 should consider removing items such as dorm room posters, poor-quality upholstery and mismatched hand-me-downs from their homes to create a more polished and comfortable living space. Full Story: House Beautiful (6/26)

Historic home blends 1920s charm with modern luxury A 1924 home in Greenville, S.C.'s Alta Vista neighborhood has been sold for $2.95 million after a renovation that preserved its historic charm while modernizing the interior. Sharon Wilson of Wilson Associates Real Estate represented the buyer, with Anna Tatum Swing of Coldwell Banker Caine listing the property. Full Story: The Post and Courier (Charleston, S.C.) (tiered subscription model) (6/27)

Technology & Innovations

Housing authority turns to AI for voucher backlog The Housing Authority of the City of Pittsburgh will use Boodskapper's Bob.ai to help process thousands of applications for affordable housing. The AI will assist with recertifications by scanning and verifying certification packages, but it will not make decisions. Full Story: PublicSource (Pittsburgh) (6/26)

Business Wellness

Millennials face 'perfect storm' of burnout drivers Millennials are currently the most at risk for burnout in the workplace, with 66% reporting moderate to high levels of exhaustion, according to an Aflac study. This generation faces a "perfect storm" of stressors, including career pressures, caring for children and aging parents, and economic instability, making them more vulnerable to burnout than Gen X, Baby Boomers, or even Gen Z. Full Story: Inc. (tiered subscription model) (6/25)

Fair & Equitable Housing

Des Moines housing plan faces redlining criticism An affordable housing plan in Des Moines, Iowa, is facing criticism from affordable housing advocates, including former state Sen. Jack Hatch, who says it could result in redlining. The plan, developed by CZB, aims to redevelop about 300 blocks and reduce areas of low-income housing to 30% to 35%. Public feedback is under review, and the City Council will discuss the plan July 14. Full Story: Axios (6/23)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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