This kind of uncertainty keeps ad tech bosses up at night. They’re worried whether these new cookie alternatives will be fair and unbiased for everyone involved, or favor Google.
The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google's vision This kind of uncertainty keeps ad tech bosses up at night. They're worried whether these new cookie alternatives will be fair and unbiased for everyone involved, or favor Google. Additional coverage: Lysol plans to expand its reach from the traditional platforms to TikTok and Instagram, bringing its new product into different markets. In 2020, the U.S. Federal Trade Commission put out a call for advertising experts to advise the regulatory body on advertising and privacy. Raashee Gupta Erry, then a director at GroupM’s Essence, answered that call. As influencer marketing continues to mature, a common concern has bubbled up: oversaturation. Seeing people at their desks was, at best, a blunt metric for assessing what was getting done efficiently, and what was merely time spent at a screen. Here’s how it’s changed. Other things to know about Join us at the Digiday Media Buying Summit from October 3-5, where we’ll connect attendees with media buying leaders from Havas, MediaCom, OMD and many more. Your last chance to save on passes is August 21. In-store and proximity ads have become part of marketers’ multichannel approaches to driving discovery and consideration for brands and products. Sponsored by Best Buy Ads. Mobile gamers represent the largest gaming audience — accounting for over 90% of the world’s 3 billion players. When marketers understand what makes a game premium, they can create a premium ad experience to match it. Sponsored by Activision Blizzard. | | |
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