Are you ready for cookies to go away?
| Interesting times in Google world ā and I donāt just mean the rumors about Alphabet acquiring HubSpot. (Although youād think the last thing Alphabet needs right now is another antitrust fuss.) Iām thinking of the slow progress toward a replacement for third-party cookies for the vast amount of advertising that channels through the Chrome browser. The Privacy Sandbox proposals for Chrome were slammed by the IAB. As if that wasnāt enough, whoās thinking about mobile? Itai Cohen of Digital Turbine is. He told me: āWhile Chrome Privacy Sandbox is challenging to implement mobile will be a much bigger lift. The IAB had a strong response to the Chrome Privacy Sandbox, and that was an easier process compared to the mobile side.ā So where are we? Letās take a look at some of our recent coverage ā and hereās a useful summary of the state of play from Google (including timelines). Kim Davis
Editor at large | | |
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| Data | | | IAB Tech Lab CEO Anthony Katsur calls for āGreat Resetā for ad industry facing epic changes to addressability and managing consumers' privacy. | | |
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| Digital advertising | | | Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser. | | |
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| Digital advertising | | | The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner. | | |
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| Marketing management | | | The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes. | | |
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| MarTech webinar | | | Learn how to create hyper-personalized content that resonates with your audience across all touchpoints. | | |
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| Digital advertising | | | It's been one step forward, two steps back for Google's Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in. | | |
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| Digital advertising | | | It took Google nine days to explain its pushback against the IAB Tech Lab's assessment. Criticisms are now detailed in a 28-page response. | | |
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| Email marketing | | | How to ensure your emails are always landing in the inbox. | | |
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| Digital advertising | | | IAB Tech Lab has published a detailed assessment of the Privacy Sandbox warning of major disruption for the advertising ecosystem. Updated with response from Google. | | |
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| On-demand martech videos | | | Unlock a treasure trove of content from MarTech, featuring nearly 50 presentations on CX, AI, AMB, and more ā all for free, and all available on-demand. No calendar reminders, no countdowns, no excuses. Learn more | | |
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