For many publishers, particularly in news, including the term “coronavirus” in a headline still delivers a traffic bump and, quite often, a revenue dent. Thanks to keyword blocking, news publisher CPMs have dropped more than a third over the past month. This creates the potential for friction between editorial and business inside publishers at a moment when many are under severe revenue pressure. Read more below. Other things to know about - Next week: Join us for the Digiday Future of TV Summit LIVE where we’ll bring together top brand and agency executives virtually to discuss the evolution of television advertising. Learn more and reserve your spot to hear from leaders with Omnicom, Dentsu, Essence and more.
- During the current crisis, publishers have seen huge spikes in traffic — but holding onto those audiences will be increasingly challenging. In a new webinar on May 21 at 1 p.m. ET, join experts from Spot.IM — including Ido Goldberg, svp of Product, and Enrico Tollis, general manager and svp of Partner Success — to learn how to build engaged and loyal audiences that will stay close, regardless of events. Sponsored by Spot.IM
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| Coronavirus Fallout | | | | Adding the term “coronavirus” to a headline can give a story a traffic boost. It also dents that story’s revenue potential, creating a difficult math problem for publishers. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | A new Digiday survey found that 40% of brands are not advertising next to coronavirus-related news online, up slightly from the same survey conducted a month ago. | | |
| Sponsored by Celtra | | | | During the pandemic, creative production is rapidly shifting to the digital landscape. In a new webinar, on May 7 at 12:00 p.m. EST, hear from experts at Celtra as they explore how to tweak existing assets for use in the digital landscape. | | |
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howdy! | Streaming Outside The Box | | | | Publishers’ surge of social viewership has subsided since March but has stayed higher than pre-quarantine levels in April. | | |
| Sponsored by Resonate | | | | To engage audiences and drive ad sales, publishers are turning to detailed consumer research. In a webinar, on May 13 at 1 p.m. EST, hear from Resonate CMO Ericka McCoy about how online behavior is changing during the pandemic, and how publishers are responding to these trends. | | |
howdy! | Coronavirus Fallout | | | | P&G has increased ad spend, while Coca-Cola has slashed its budget and Volkswagen is in ‘full blown taskforce mode’. | | |
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| Sponsored by Zephr | | | | As audiences flock online in a time of self-quarantine, publishers are using new technologies to manage the surge of new subscribers | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Without long-term planning from clients, agencies are unable to map out what their business will look like past the next few weeks let alone over the next year. | | |
howdy! | Coronavirus Fallout | | | | The betting industry is adapting to the uncertainty of the sports industry and so must Action Network. | | |
| | | | | Despite the pandemic's challenges to web publishing, Digital Trends CEO Ian Bell forecasts revenue "north of $50 million" in 2020. "We'll be profitable again this year -- had a great first half. The momentum's there," Bell said on the Digiday Podcast (the tech coverage site hasn't turned to layoffs or furloughs, either). |
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