| Good morning, Marketer, time to crank your imagination to 11. When artificial intelligence invents something it’s called a hallucination. Same is true for humans. The difference is hallucinations come out of our imagination. AI doesn’t have that and I can prove it. Hunter S. Thompson was a hallucinatory writer, fired by an extremely strange, paranoid view of reality, aided and abetted by every illegal substance he could possibly consume. Here are two sentences from his book “Fear and Loathing in Las Vegas”: The room service waiter had a vaguely reptilian cast to his features, but I was no longer seeing huge pterodactyls lumbering around the corridors. I decided to call my attorney as soon as possible. Have him wire me some money to buy a huge albino Doberman. Denver is a national clearing house for stolen Dobermans; they come from all parts of the country. Here’s what I got when I asked Bard to write about CRM in Thompson’s style: The CRM game is a wild one, a mad, howling, banshee-screaming free-for-all where the only rule is that there are no rules. The CRM landscape is a vast, untamed wilderness where anything goes and the only way to survive is to be tougher, meaner, and more ruthless than the competition. Cliche, cliche, cliche. AI calculates, it doesn’t create. It can segment audiences, organize data and generate content. Doing more than that – doing what it takes to connect with another person – can only be done by you. Constantine von Hoffman,
Managing Editor | 