Econsultancy Pulse
Wednesday 5 December 2018 | View in browser
Econsultancy
Top story
Ten retailers who got PPC right on Black Friday (and six who didn’t)
With Black Friday fading in our rearview mirror for another year, it's time to take stock of what we've learned. Sarah Barker looks at what we can learn from how leading retail brands approached Black Friday, what they did well, and where things occasionally went wrong.
The Holly Effect: Why primetime TV stars are the new fashion influencers
The genius of Spotify Wrapped, the only marketing campaign I add to my calendar
Fad or fixture? The future of agile marketing in 2018
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The first of its kind in the UK, this survey explores all core diversity characteristics, including gender, age, sexual orientation, ethnicity, socioeconomic status and neurodiversity. It’s a crucial step in understanding the true nature of diversity in the digital sector and the results will play a crucial role in ensuring strategies for change are based on data, not assumptions. Please take part in the survey now.
 
Featured Reports
Neurodiversity and Digital Inclusion 
Neurodiversity is considered to be an essential form of human diversity, with evidence that this has been of evolutionary benefit to humans. Our new report summarises a way of seeing this hidden lost potential and unlocking it to fuel an especially healthy kind of growth. It is aimed at marketers but will also be of use to other business leaders seeking to understand how to stimulate growth.
 
Embracing Technology and Innovation in Digital Marketing – Pharma and Healthcare 
Discover how digital is transforming the pharma and healthcare industry and how organisations in this sector can better serve their customers (doctors, patients and healthcare providers) in the midst of this change. Learn about the four strategic pillars of change upon which digital transformation rests; communications, content, data and culture.
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Econsultancy
 
‘Your re-platforming journey’ considers the pros and cons of changing your eCommerce platform. The key motivators of platform change, understanding the Total Cost of Ownership (TCO), as well as a helpful platform comparison chart are included. The whitepaper is designed to give the reader a condensed handy guide on the main considerations when re-platforming. It will focus on the tough questions that you should be asking of your business, your current platform provider and the potential future provider.
Download Now
 
 
Training
Masterclass: Advanced Analytics
London, December 12-14
Social Media and Online PR  
London, December 12
SEO Marketing (Advanced)
London, December 14
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Latest Jobs
EMR
E-commerce Manager
EMR
Paid Media and Affiliates Manager
Quest Search
Inventory Planner
RecruitmentRevolution.com
Customer Insights Analyst - Sunday Times Track eCom
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