| “Ecommerce is mostly marketplaces”: Colin Lewis on how brands can seize the marketplace opportunity “Over 50% of the gross market value for the top six ecommerce players in the world is on marketplaces,” Colin Lewis, CMO of OpenJaw Technologies, told attendees at Day 2 of Econsultancy Live.
So, how can marketers grasp the marketplace opportunity? Here’s a run-down of Lewis’ strategic advice, including the benefits of marketplaces and how brands can win on them. | 