The role of AI advertising for deep CX personalization AI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now?
ClickZ Daily: July 20, 2020 |
|
|
| Happy Monday! Not surprisingly AI holds the biggest potential for ad tech. Ivan Guzenko, CEO of SmartyAds, looks at where it places among other technologies and why marketers need to invest in it right now. CTV might just mean “constantly connected consumers” TV as it remains unshaken despite COVID-19. Our latest key insights article highlights how the next 12 months are fertile to cash in on the CTV love across all age, gender, and socioeconomic groups. Also Sara Spivey, CMO of Braze, shows how marketing automation enables a back-to-basics personalization strategy that will resonate in this disrupted macro environment. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
|
AI & Automation Ivan Guzenko AI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? |
|
|
|
Digital Marketing Kamaljeet Kalsi CTV might just mean “Constantly connected consumers” TV as it remains unshaken despite COVID-19. The next 12 months are fertile to cash in on the CTV love across all age, gender, and socioeconomic groups. Read more |
|
| Digital Marketing Sara Spivey Marketing automation enables a back-to-basics personalization strategy that will resonate in this disrupted macro environment. Read more |
|
| Digital Advertising Elly Uz Interactive 3D applications like configurators offer an exciting new way to engage users who are bored with traditional digital tactics. A few industries could particularly benefit from them to engage those users. Read more |
|
| Digital Marketing Tom Dolan Tom Dolan, Executive SVP, Media Services at Valassis, discusses how COVID-19 has impacted consumer trends and behaviors, and the capabilities marketers need to keep up. Read more |
|
|
|
Campaigns Google Shopping has always been a bit of an enigma to non-paid media experts. Unlike Search ads, with Shopping there are a lot of variables involved in how your products show, what you rank for and how much you pay for specific search terms. Download now |
|
| Analyzing Customer Data Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered to your subscribers’ device, mobile or desktop, even when they are not on your website. Download now |
|
|
|
This email was sent to newsletter@newslettercollector.com as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.
