“We’ve lost the essence of ‘less is more’” - How keeping things simple and embedding capability can combat marketing burnout
“As an industry, marketing is having a bit of an identity crisis,” says Katie Martin, Senior Marketing Excellence Manager at Specsavers. “It’s anchored in the need to ‘do more with less’ but I think we’ve lost the essence of ‘less is more’.”
With demands on marketers increasing exponentially and many marketers reporting exhaustion, overwhelm, and a feeling of being undervalued, how can organisations counteract burnout and demotivation among their teams? Expert panellists at Econsultancy’s Capability Leaders Forum share their advice - from tapping into in-person connection to embedding capability within the organisation. |
Which brands stand out on LinkedIn, and what can marketers learn from them?
LinkedIn has long been known as the go-to social platform for hiring and job searches. In recent years, however, it has developed into a channel where companies can blend product and brand updates with personality and showcase their culture, often through employees themselves.
For many brands, however, LinkedIn is still uncharted territory. From finding the right format and tone to empowering employees to speak for the organisation, how can brands get the most out of LinkedIn? We take a close look at which companies are succeeding on LinkedIn and what to consider when posting to the platform. |
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