Day 1 of the four-day presentations to digital video ad buyers kicked off with a mix of TV and tech companies, including Amazon, Fox’s Tubi, NBCUniversal’s Peacock and Vizio.
| The Interactive Advertising Bureau’s four-day NewFronts digital video ad pitch-palooza kicked off Monday with a commingling of TV and technology. TV and tech companies, including Amazon, Fox’s Tubi, NBCUniversal’s Peacock and Vizio, talked up the coming together of traditional TV and streaming. Additional coverage: Content creator Katie Sands spent years honing a following for her blog and Instagram page. Now she's using her knack for selling products to help launch the Amazon Live shopping platform. This is part of a limited-run series covering the business of creators. See the updating, full experience here. As consumers perceive an uptick in ads on connected TV platforms, one study suggests the industry will speed up the adoption of overlay ads. It’s still unclear if the metaverse will actually become that next big thing or be yet another quick fad that marketers were once pouring cash into a la apps like Clubhouse or Peach or technologies like chatbots or AR and VR. More in this Digiday+ Marketing Briefing. From our sister site, WorkLife: We spoke to Jennifer Trzepacz, chief human resources officer at SymphonyAI, about what it means to establish a hybrid work environment. Other things to know about Join us virtually for the Digiday Commerce for Publishers Forum on May 19 where we'll bring together senior publishing execs to dive deep into their current commerce strategies including everything from affiliate commerce and brand partnerships to proprietary merchandise. Video-level data is powering contextual advertising, enabling brands to serve relevant ads without the need for third-party cookies. Sponsored by Dailymotion. CTV advertisers are becoming more strategic with their ad buys, developing increasingly audience-forward approaches to find success in the space. Sponsored by MNTN. | | |
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