Together they accounted for more than seven in $10 (74%) of global digital ad spending last year, which is 47% of all money spent on advertising over that period.
| Google, Meta (formerly Facebook) and Amazon have never been so powerful. Together they accounted for more than $7 in $10 (74%) of global digital ad spending last year, which is 47% of all money spent on advertising over that period. That put them on track to reach a dominant share of the entire advertising market this year. Read more below. In 2020 the triopoly's share of all global ad spend was 39% and of digital it was 67%, said Ruben Schreurs, group chief product officer at Ebiquity, which crunched the numbers. BDG’s virtual-first events business made low eight figures of revenue each year for the past two years, but revenue in 2021 dipped below the 2020 mark. The Washington Post now has its own hub for gender and identity coverage, anchored by the storytelling and visuals created by The Lily's team. Why Dr Teal's is using connected TV to beef up its media mix. Other things to know about The Digiday Media Awards recognize the companies working to modernize digital media. Submit by the early deadline of February 25. Publishers have the opportunity to collect fully consented data, create a known audience, drive community engagement and more in 2022. Sponsored by Viafoura. Register for this webinar on February 16 at 1 p.m. EST to learn how agencies are integrating accessibility into client offerings. Sponsored by accessiBe. | | |
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howdy! howdy! howdy! | Video Anywhere | | Why Dr Teal's is using connected TV to beef up its media mix | | Self-care and wellness line Dr Teal’s is beefing up its media mix, layering in more connected television to keep up with shoppers who are increasingly spending more time in that space. Late last year, the PDC Brands-owned company rolled out the biggest advertising campaign in its 20-year-history, with 30-second video spots running across connected TV, […] | | |
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