Marketers planning around potential tariffs have a tough choice to make: spend less, or spend your way through.
| Marketers planning around potential tariffs have a tough choice to make: spend less, or spend your way through. Additional coverage: As U.S. creators looked to diversify their online presences following the Jan. 19 TikTok outage, creators in the United Kingdom increased their posting activity in a bid to fill the potential void. Without the element of surprise or excellent storytelling, much of the Super Bowl advertising won’t be remembered long after Sunday’s airing. Read this week's Digiday+ Marketing Briefing. As the future of third-party cookies remains rather ambiguous, Mars has started eyeing partnerships and leveraging artificial intelligence to fill in the gaps, with an eye toward a cookie-less future. Without a proper way to measure videos' effectiveness in growing incremental audiences, podcast orgs and publishers are drawing correlations between a podcast's video audience growth and overall audience growth. Here’s a guide to navigate the programmatic doublespeak. Other things to know about Gain valuable insights and forge new connections with media leaders from Axios, Fox, WebMD and more at the Digiday Publishing Summit, taking place March 24-26 in Vail. Seats are limited — secure your passes now. Many people practicing performance marketing skip crucial stages of development to master the craft. When every dollar is scrutinized, marketers need to be able to connect spend with business results. Sponsored by Adstra. Marketers who prioritize CTV will increase efficiency through personalization. This new guide shares tactics for building high-performance CTV campaigns. Sponsored by Simpli.fi. | | |
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