The promotion of a media-side CEO to the parent company is a testament to the importance of media knowledge and acumen as technology deeply affects the creative side of the business.
November 02, 2021
Omnicom shuffled its leadership on Monday, elevating its top media-side executive to a leadership position across the creative sides too. Daryl Simm, the longtime global CEO of Omnicom Media Group (OMG), becomes president and COO of the parent company, reporting to global CEO John Wren. The move is a testament to the importance of media-side knowledge and acumen as technology deeply affects the creative side of the business. Read more below.
The promotion of a media-side CEO to the parent company is a testament to the importance of media knowledge and acumen as technology deeply affects the creative side of the business.
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