Tremor International has entered into a $239 million deal to purchase Amobee from Singtel that will likely close in the coming weeks, and ends months long search.
| Tremor International has entered into a $239 million deal to purchase Amobee from Singtel that will likely close in the coming weeks, and ends monthslong search. Additional coverage: A law passed in the Blockbuster era is posing a potential threat to today’s streaming ad market. Here’s a look at the Video Privacy Protection Act. The recognition of a need for contingency planning and more flexibility in the current economic environment is commonplace, according to marketers and agency execs, who say that they, for the most part, haven't seen a pull back in spending. Read about this and more in this week's Digiday+ Marketing Briefing. Slate has been in the podcast business for nearly two decades, but refreshed its strategy this year to increase the frequency of its most popular shows. Hear more in this week's episode of the Digiday Podcast, featuring a convo with the media company’s CRO. Digiday+ Research asked publishers how they're using Instagram, and the results – covered in this deep dive – revealed some meaningful gains for the platform. Digiday spoke with Activision Blizzard exec Jonathan Stringfield, who sheds light on how brands can best take advantage of the explosion of gaming in his new book that breaks down the past, present and future of the gaming industry and its role as a marketing channel. BDG is driving revenue through its acquisition of comedy studio Some Spider Studios, and the company is looking to expand its capabilities to its lifestyle portfolio this year. NFT holders might become the new membership model but could threaten other revenue streams. WTF is an NFT? Other things to know about From Digiday's sister brand WorkLife: The WorkLife Awards recognize the top employers and the values that make them unique. Submit to join a list of past winners that include Sephora, Vox Media and more. Marketing teams are rethinking their audiences, focusing on the buyers that generate the highest-quality opportunities. Sponsored by RollWorks. To build relationships with sports fans, many brands are layering in contextualized storytelling during in-game advertisements. Sponsored by Genius Sports. | | |
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