The Omnicom-Interpublic merger remains on track for completion later this year, following a qualified approval from the FTC. Additional coverage: - Golf is booming, and so is influencer marketing. As a result, golf creators are signing an unprecedented number of brand deals in 2025.
- Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption.
- Sam's Club's CFO said at an investment conference that "if we fast forward into the future," there will probably be no checkout registers.
- From sister site, WorkLife: Here’s an explainer on the “keeper test” which has become one of the most divisive talent management practices in business. Made famous by Netflix execs, it pressures management to consider which employees they would fight to keep.
- Our most-read story this week: Creators are increasingly turning to agentic AI to streamline communication with fans — saving time and money — but raising new questions for brands and influencer marketers.
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| Top Stories |  | | Ivy Liu |
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| | | | | British, Australian and EU regulators are all looking into mega agency merger. | | |
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howdy! | | | | | Golf is booming, and so is influencer marketing. As a result, golf creators are signing an unprecedented number of brand deals in 2025. | | |
| | | | | The friction of production bottlenecks, missing assets and duplicated work across markets and channels is often tackled in isolation with incremental fixes that don’t solve the root problem. | | |
howdy! | | | | | Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption. | | |
| | | | | The advertisers that are leading in the crowded video ad space are the ones that are using interactive elements. This report looks at the platforms delivering the strongest ROI and the strategies driving meaningful outcomes. | | |
howdy! | | | | | Sam’s Club’s CFO said at an investment conference that “if we fast forward into the future,” there will probably be no checkout registers. | | |
| Advertisement |  | | |
| | | | | To keep up as audiences change how they find and engage with content, A+E is rebranding. Executive Ann McGowan talked through the rebrand, and how the company is embracing a digital-first mindset. | | |
howdy! | | | | | Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers have some concerns. | | |
howdy! | | | | | News outlets losing influence to creators are grappling with meeting audiences on platforms that don’t send traffic to their sites. | | |
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