Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Budgets on the platform are set to rise as much as 25% for next year. | | |
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howdy! | | | | | Alphabet CEO Sundar Pichai took to the stand in this week’s antitrust trial proceedings. | | |
| | | | | Among DTC marketers, third-party data plays an outsized role in their marketing outcomes, but teams are still working to unlock the full potential of first- and zero-party data. | | |
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howdy! | | | | | In the latest installment in Digiday’s Confessions series, in which we exchange anonymity for candor, a social media supervisor details what using burner accounts for a brand is like and why he wouldn’t do it again. | | |
| | | | | Publishers are seeking a technology solution that unlocks their vertical video strategies across the wider web. | | |
howdy! | | | | | A new startup is tapping into the potential of large language models to help YouTubers sell ads. | | |
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| | | | | As the industry continues toward a cookieless future, advertisers that listen to the market will provide practical solutions to their prospects and clients. | | |
howdy! | | | | | NRG’s recent run of partnerships demonstrates how the organization’s investments in both the casual and competitive aspects of the gaming community have succeeded in attracting brands’ attention — and their all-important marketing dollars. | | |
howdy! | | | | | NRG’s recent run of partnerships demonstrates how the organization’s investments in both the casual and competitive aspects of the gaming community have succeeded in attracting brands’ attention — and their all-important marketing dollars. | | |
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